1.THE BEGINNING:
It all began once and now it is the leading technological company in the world and still growing.
Apple was founded as a partnership on April Fool’s Day 1976 by three people who originally worked at Atari: Steven Gary Wozniak, Steven Paul Jobs, and Ronald Gerald Wayne.
To raise capital for their new company, Steve Jobs sold his Volkswagen van and Steve Wozniak sold his Hewlett-Packard scientific calculator for $500.
It was incorporated on January 3, 1977, without Wayne, who sold his shares back for $800. Wayne wrote the Apple I manual, drafted the partnership agreement, and drew the first Apple logo.
2.EVOLUTION OF THE LOGO:
Ronald Wayne, one of the original founders of Apple Inc., designed the first logo for Apple, which was a pen-and-ink drawing of Sir Isaac Newton leaning against an apple tree with a portion of a William Wordsworth poem: “Newton . . . . A mind forever voyaging though strange seas of thought . . . alone.”
But Jobs thought the logo was “too cerebral” and a single apple was chosen with a bite (byte), partly to prevent it from looking like a cherry tomato and it was rainbow colored[wrong order].
Then later Jean-Louise Gassee , former executive of Apple Computer, suggested that the Apple logo is a symbol of lust and knowledge, “bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream of a more appropriate logo: lust, knowledge, hope, and anarchy.”
In reply to this in 1997, Jobs replaced the rainbow color of the apple logo with solid white.
3.GROWTH:
Apple generated approximately $625 of revenue from each of the 40 million iPhones it sold in 2009.
It generated $164 of revenue for every iPod sold, $1,279 for every Mac, and $665 for every iPad.
Most of Apple's annual revenue comes from products invented in the last ten years, approximately $65 billion is generated from the products Apple has invented during the last 10 years, such as iPods, iPhones, iPads, and iTunes. Almost half of its annual revenue,or $30 billion, comes from products invented in the past 4 years.
4.WHAT STEPHEN HAD TO SAY:
Steve Wozniak (a.k.a. “Woz” and the “Wizard of Woz”) designed and built the first Apple computers. Even though he left Apple in 1985 to start his own company, he is still on the payroll of Apple and sometimes
represents the company at events.
According to Wozniak, “Steve [Jobs] didn’t know very much about electronics".
5.HURDLES:
Although best known for its many successes, Apple has also had numerous costly failures – most of them under the leadership of Jobs himself.These include the Cube – a monitor-less computer, the Newton PDA and the Apple Lisa.
No comments:
Post a Comment